InsureMore picks up Travolution prize

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InsureMore picks up Travolution prize
Travel Insurance News - 05/05/2008

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Last week, at the annual Travolution travel website awards ceremony, InsureMore’s Travel Insurance website took away one of the most coveted prizes. InsureMore beat out many more well-established brands to win the “best travel insurance” award.

LeadGenerators was the online marketing agency responsible for the travel insurance company’s website. The bold graphical design of the website was described as possessing a “clean” design, appealing to clients. In addition, the website’s “excellent design” also provided customers with an “upfront disclosure of prices” which won the website much praise.

One of the judges noted, "Excellent design and clean user experience, combined with upfront disclosure of prices, saw InsureMore emerge as the clear winner in this category."

Other short listed companies for the prize included AA Travel Insurance, GoTravelInsurace and EasyJet4Insurance.

Patrick Chong, managing director for InsureMore, said: "We've won awards in the past for the quality of our service, but this is the first time we've won one for aesthetic appeal and site design. I'm delighted that we now have an award winning website to match our award winning product!"

Managing director for LeadGenerators, Frank Orman, was also excited about the award. "Designing the graphics for a travel insurance site like InsureMore was always going to be difficult. Because travel insurance isn't a physical product, the majority of people never find out the quality of cover they've purchased, and there's little reason to try out a smaller company, rather than the DirectLines and Endsleighs of this world," he explained.

"Graphically we had to highlight the company's unique selling point - their low price point - while still illustrating a reliable trustworthiness. I always felt we had achieved this, but to hear the travel website's design being praised by a third party is wonderful," he added.

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