Online feedback influences hotel choices

Web reviews muscle out print

Travel Insurance News - 25/01/2008

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Where we choose to stay overnight, whether in a city or near the airport, is a choice many of us make after reading about property on the internet. The web-based review systems have all but outweighed those available in print, as most of us will reach for a laptop to scope out an airport hotel before we’ll leaf through any travel guide.

Some of the major players in the online review market are already established travel booking sites, who now operate separate review sites where travellers can put in their two cents. TripAdvisor and IgoUgo are two of the most well known in the game, and operate their reviews in two different ways. On TripAdvisor.com, the reviews are anonymous, whereas on IgoUgo, you must have a user account and profile before leaving any comments.

Some criticize TripAdviosr’s method due to the possibility of sabotage, but co-founder and chief executive of TripAdvisor Stephen Kaufer begs to differ. He says, 'It's just very hard to stack the deck with this kind of volume. On my screen right now, I have 859 reviews of the Sofitel Hotel in New York.'

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